How fragrance influence our world

How fragrance influence our world

Have you ever asked yourself what function an air freshener system fulfils in a washroom, hospital, office, restaurant or leisure facility?
Well, this question was addressed to some leading manufacturers regarding the value that fragrance systems can add to specific environments.

Tsebo Specialised Cleaning Divisional Manager – Johan le Roux put together this article to share a few insights on how olfactory marketing can have major impact on consumer behaviour and how fragrances can form an important part of the marketing strategy for many businesses.

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